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Many things need to happen in order for a startup to transform a great idea into a great business. Talent, timing, and investment are all critical. Often overlooked, however, are the mechanics of running a business. Hiring contractors and employees, negotiating contracts, implementing effective non-disclosure policies, and complying with local and federal laws are some of the many areas where a new business may need assistance.

For many of her clients, Erica serves as outside general counsel. That is, she performs all of the legal work of the startup, providing it with large-firm experience at lower fixed-rate or hourly costs. As she works with the new company, Erica acts not only as an attorney but as a strategy consultant, relying on her years of experience in the startup arena.